maria martina colmenero
web developer, designer & creative coder from buenos aires. say hello at hola@mariamartina.com
Agency East East Creative
Web development maria martina — Metamensaje
A Shopify theme built from scratch for BLVD, a hair care brand, developed with Metamensaje studio. Design and creative direction came from East East Creative. Reuse and scale were the goal from the start: a comprehensive set of custom components, page templates, metafield-driven logic, and a flexible content system. BLVD's visual identity was translated into theme options that let the team build new pages and add content dynamically while staying inside the brand's design guidelines. The whole thing was structured so it could grow cleanly, without anyone having to hack things in later.
